In an ever-digitizing society, we face a new wave of smart products. Interfaces are shifting, leading to a complex interplay of interactions people are not always aware of. To simulate these scenarios and automatically unravel the DNA of these new experiences, we developed a new tool called ‘ExperienceDNA’.

Discover everything you need to know in the following video

In a first phase, we simulate the right context drawing from a vast online library of VR spaces or by using our state-of-the-art 3D scanning tools to virtualise your existing physical spaces. This context is then made interactive by inserting trackable mockups that allow you to interact with your envisioned products. You can also communicate with other people, represented by virtual agents while we capture what you say, what you do, what you see and even what you feel. For this, the ExperienceDNA toolkit uses a synergy of technologies including motion capture, eye-tracking, face-tracking and physiological sensors neatly synchronised in one tool.

ExperienceDNA can be applied in numerous domains, such as: surveillance, smart health applications, smart home, smart industry and even new cultural experiences or smart schools.

ExperienceDNA provides everything you need to design the perfect user experience for your future innovations!

ExperienceDNA is an interdisciplinary research initiative between the Ghent University and imec research groups MICT and IDLab-MEDIA.